NFL SIGNS NEW FIVE-YEAR DEAL WITH SPORT 24
Sport 24, the world’s only live 24/7 sports channel for the inflight industry, has renewed and expanded its partnership with the National Football League (NFL) for a further five years, building on a relationship which started in 2014.
The IMG-owned and operated service will broadcast 100 live NFL games per season to passengers on select airlines including JetBlue, Emirates, Etihad, Turkish Airlines and ANA.
The agreement includes all international games, Playoffs, Pro Bowl and Super Bowl which shall take place on Sunday, 13 February 2022, at SoFi Stadium in Inglewood, California.
Sameer Pabari, Managing Director of International Media at the NFL, said: “Our fans are keen to follow the action wherever they are, and we are pleased to continue our relationship with Sport 24 to bring fans NFL games while inflight”.
Richard Wise, SVP, Content and Channels, IMG’s media business, said: “We are delighted to grow our partnership with NFL for an additional five years. NFL has been a key component of our premium US sports offering and Super Bowl has always been one of Sport 24’s most popular events. With its large global fanbase, we have no doubt it will be a huge hit onboard.”
Sport 24 is available on Panasonic’s market-leading live television service, which is broadcast via satellite. Launched in 2012, both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport. Sport 24 also shows live action from the Premier League, UEFA Champions League, NBA, MotoGP, golf’s Majors, tennis’ Grand Slams and more.
The National Football League is America's most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world's biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.
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