February 3, 2022

Sport 24, IMG’s owned and operated channel for the inflight and in ship industries, has secured a deal for extensive live coverage of the next two Olympic Games – Beijing 2022 and Paris 2024.

Airline and cruise line passengers will have access to over 300 hours of live coverage for the Olympic Winter Games Beijing 2022 on both Sport 24 and its sister channel Sport 24 Extra. This year, seven events are set to make their Olympic debut including the women’s monobob, men’s and women’s freestyle skiing, along with four new mixed team events. Other key events will include alpine skiing, bobsleigh, and skeleton. A daily highlights show will also be produced and distributed to airlines and cruise lines exclusively by IMG.

Anne-Sophie Voumard, VP, Broadcast & Media Rights, International Olympic Committee, commented: “We are pleased to be extending our partnership with IMG, who through Sport 24 will continue to allow Olympic fans from around the world the opportunity to follow the Beijing 2022 and Paris 2024 Olympic Games whilst travelling.”

Richard Wise, SVP, Content and Channels, IMG’s media business, said: “The Olympic Games remain an iconic event on the sporting calendar with more than 200 nations participating. Beijing 2022 will be the sixth Olympic Games we have shown on Sport 24 since launching in 2012 and we will be providing passengers with the best of the action live across all 17 days, starting with the opening ceremony on 4 February.”

Sport 24 is available on Panasonic’s market-leading live television service, which is broadcast via satellite. Launched in 2012, both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport. Sport 24 also shows live action from the Premier League, UEFA Champions & Europa League, AFC, NBA, golf’s Majors, tennis’ Grand Slams, and more.

About the International Olympic Committee

The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation made up of volunteers which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 3.4 million goes to help athletes and sports organisations at all levels around the world.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.