SPORT 24 TO BROADCAST THE NEXT TWO CRICKET WORLD CUPS FOR THE FIRST TIME
Sport 24, the 24/7 live sports channel produced exclusively for inflight and in ship, today announced a deal with the International Cricket Council (ICC) to broadcast the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023 for the first time.
Sport 24, which is owned and operated by IMG, will show 150 hours of live coverage from the Men’s T20 World Cup, hosted by the defending champions Australia from 16 October to 13 November 2022. The T20 extravaganza enjoys a loyal following from hundreds of millions across the globe as the best teams in the world face each other in cricket’s most spectator-friendly format.
The deal will also see Sport 24 broadcast more than 350 hours of the Men’s Cricket World Cup, the quadrennial world championship for One Day International Cricket, to be held in India during October and November 2023.
Sunil Manoharan, Vice President Media Rights at ICC said: “We are pleased to welcome Sport 24 to the ICC broadcast family. It is fantastic for cricket fans to be able to see the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023 inflight and in ship as we deliver our vision of more fans enjoying our sport.”
Richard Wise, SVP, Content and Channels for IMG’s media business, said: “We are delighted to start a new innings with ICC to expand our premium sports offering to passengers. As one of the most popular sports in the world, we look forward to bringing the highly anticipated ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023 to the seas and the skies.”
Sport 24 is available on Panasonic’s market-leading live television service, which is broadcast via satellite. Launched in 2012, both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport. Sport 24 also shows live action from the - Premier League, UEFA Champions & Europa League, NBA, NHL, NFL (Inflight Only), golf’s Majors, tennis’ Grand Slams and more.
About the ICC
The ICC is the global governing body for cricket. Representing 108 members, the ICC governs and administrates the game and is responsible for the staging of major international tournaments including the ICC World Test Championship Final, ICC Men’s and Women’s Cricket World Cups, T20 World Cups as well as all associated qualifying events.
The ICC presides over the ICC Code of Conduct which sets the professional standards of discipline for international cricket, playing conditions, bowling reviews and other ICC regulations. The Laws of the game remain under the auspices of the MCC.
The ICC also appoints the umpires and referees that officiate at all sanctioned Test matches, One Day Internationals and T20 Internationals. Through the Integrity Unit it coordinates action against corruption and match fixing.
The ICC Development department works with Associate Members to improve the quality of international cricket, build better cricket systems, get more people playing cricket and grow the game.
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.