March 31, 2023

Williams Racing Formula 1® driver Logan Sargeant has partnered with IMG’s Sport 24, the world’s first and only live international inflight and in-ship sports channel, as its first brand ambassador. 

Through this partnership, Logan will feature in Sport 24’s brand campaign, providing exclusive behind-the-scenes content from his inaugural F1 season, as well as travel and sports insights, as he travels to over 23 global destinations serviced by Sport 24 routes throughout the year.

As a world-class athlete, sports fan and global traveller, Logan embodies Sport 24’s mission to connect passengers to the power of live sport. 

The campaign will leverage Logan’s engaged social media audience of more than 369K followers to raise awareness that F1 fans are now able to watch all 23 races live while travelling around the world, thanks to Sport 24. 

Logan Sargeant said, “I know the importance of staying connected to the excitement of the race. So, I am thrilled to partner with Sport 24 and spread the word that no matter where fans are, they can catch all the action. As an all-around sports enthusiast who travels throughout the year, Sport 24 is a game-changer for me. I am excited for what’s to come!

Sport 24 recently added Formula 1® to its international sports portfolio which includes MotoGP™, Premier League, NBA, UEFA Champions League, the upcoming FIFA Women’s World Cup™, Rugby World Cup, ICC Cricket World Cup and more. 

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specialises in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.