IMG And Panasonic Extend Inflight Partnership

January 21, 2021

IMG and Panasonic Avionics Corporation (Panasonic), the world leader in In-flight Entertainment and Communication (IFEC), have extended their agreement in a deal that will see the technology partner make Sport 24 - the world’s only live 24/7 sports channel for the in-flight industry – available to all airlines worldwide.

Panasonic will exclusively market both Sport 24 - and its sister channel Sport 24 Extra - to airlines using other connectivity networks for the first time, enabling the service to be shown on any carrier featuring in-flight entertainment.

Richard Wise, SVP, Content and Channels, IMG Media, said: “This latest agreement with Panasonic will bring Sport 24 to millions more passengers across more global airlines in the years ahead. This new deal also conveys the confidence both parties have in the recovery of the airline industry after the pandemic, especially now that vaccines are being rolled out around the world.

“Panasonic’s role as the official provider for our channels is a significant step in the growth of live sport as in-flight entertainment. Premium live coverage of the world’s major sports tournaments and events is a must-have for airlines wanting to engage with and cater to passengers as connectivity becomes more important. We’re proud to be part of this exciting development for the in-flight industry.”

Ken Sain, Chief Executive Officer of Panasonic Avionics Corporation, said: “Our long-standing relationship with IMG enables us to broadcast live sports coverage to passengers all over the world. Watching sport live in-flight creates unforgettable moments for passengers and we’re delighted to be able to exclusively provide this service to airlines, no matter which connectivity network they are using.”

Sport 24 is available on Panasonic’s market-leading live television service, which is broadcast via satellite. In 2021, Sport 24 will show live coverage of the world’s major sporting events, including the rescheduled UEFA Euro 2020, Tokyo 2020 Olympics and Ryder Cup, in addition to UEFA Champions League, Premier League, NBA, NFL, NHL, Tennis Grand Slams and Golf's Majors.

IMG, which owns and operates Sport 24, launched the service in February 2012. Both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport.

About IMG
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global entertainment, sports and content company.